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YouTube Expands Music Video Analytics for Artists

Updated: Feb 22





YouTube Expands Music Video Analytics for Artists




“Analytics for Artists, now in YouTube Studio, provides a new and improved view of an artist’s catalog on YouTube. Analytics for Artists will be available for all Official Artist Channels, and provide access to a unique set of features that will equip artists and their teams with the knowledge they need to make the most informed and strategic release plans.” YouTube for Artists

Here’s what’s new…

Total Reach // This function gives artists a snapshot of their songs’ impact on YouTube across all fan-uploaded clips, including lyrics videos, dance videos, covers, and more.

Song Detail // This new feature makes it easy for artists to see all of the videos that have been created for a specific song within their catalog.

Comprehensive and Actionable Data // With new and improved data, you get access to how your catalogue is distributed across the entire YouTube landscape and how your audience engages with it. That means impressions, clicks, demographics, retention and engagement data, all in real time.

Access to Real Time Insights // Now, in addition to desktop, artists can access these new insights on the YouTube Studio Mobile app, giving them data and real time updates wherever they are, whether they are on the road or in the studio.

Now, there’s no need to wait to make accurate and prompt decisions. It’s all at your fingertips.



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