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Your music marketing campaign should get the attention of a large audience in the competitive genre. The following music marketing methods are highly successful in creating an effective music campaign:


The first step of any marketing campaign is to know your psychographics and demographics. You must know what type of people are interested in listening to your music genre and the bands strongly influencing your music production.

For example, if rock is your genre and you are inspired by some famous rock bands like Queen or Linkin Park, you can target their fan base to promote your music.

This strategy also includes identifying the platforms and social sites most of your target audience use for music. You can also use the data from social media platforms and Spotify for Artists to analyze your audience demography.

By identifying the target audience, artists can save time and effort. Moreover, it will be easy to retain subscribers/viewers who have similar music interests.

Create a website

A website is a must for everyone who is conducting marketing campaigns. Your music marketing campaign can significantly benefit from a website. It is a one-stop solution for visitors. You can have the following benefits by having a website:

  • Visitors who are new to your music can get an idea of what type of music you produce.

  • A website has the natural tendency to build credibility for the host. Nearly all musicians (famous and underrated) have official websites. A website will increase your credibility and create awareness.

  • Visitors can visit your website to see your upcoming tours, book tickets, buy merchandise or connect with you.

  • A website opens new marketing mediums like SEO and paid advertisements (PPC).

  • You can have valuable insights on visits and use them to make your marketing campaign more precise.

Perform Live

Creating music and publishing is one part of music marketing campaigns. Your fans and viewers expect you to perform live music too. There is a possibility that some people would like to see your live performance first and then become a subscriber.

It will be best for musicians to perform live music occasionally on social media or other possible platforms to engage with fans and reach new viewers.

Use TikTok

TikTok has more than one billion users, making it a powerful platform for music marketing. It has become a popular platform for musicians and people to search for music.

If you are a new artist, you can reach out to TikTok influencers with your desired audience. Artists can promote their songs regardless of the release date and bring them back to mainstream media. Collaborate with them, and your songs have a good chance of reaching a vast number of people.

TikTok influencers can charge you for promotions. It is a good source of income for them, so choose the influencers wisely who have the right demographics.

Use Spotify For Artists

Spotify is considered the best music streaming platform in the world, with 31 % of the market share. The data shows that Spotify has 188 million paying subscribers. As an artist, you must be on Spotify because it offers various benefits.

Instead of purchasing a single song from an artist, Spotify allows the subscriber to pay monthly subscription fees and lets the users listen to and download as many songs as they want. The subscription service promotes the musician’s catalog and increases their revenue.

Not only will it create your music awareness, but you will also get royalties from Spotify streams. If the visitor likes one of your songs, they will likely visit your profile and listen to more songs, and it acts as a free promotion of your music.

Updated: Feb 22

Have you claimed your artist/label pages yet? Claiming your page gives you more control, that verified blue check mark, allows you to view more information about your streams, followers, and so much more. Read this post and find everything you need to know about claiming your page(s) on each major platforms.

How To Claim Your Label and Artist Pages

Amazon for Artists

Once you claim your profile, you’ll have access to streaming analytics and Alexa statistics for your music on Amazon, as well as control over your Amazon Music Artist Profile picture, background image, and more.

To claim your artist name on Amazon, head over to

  • Click “Get Started”

  • Log in to you Amazon account

  • Click on the “Claim an Artist” button in the upper right or upper left corners, and search your artist name.

  • Select “Connect Via Distributor”, and link to your account.

  • Done!


Every artist can get an artist page Beatport. The requirements are basic but very important. First, the photograph MUST BE a professional artist photograph 590×404 JPG and you should also include an artist bio.

If these two requirements are met and you have music being sold on Beatport, then you’re good to go!

  • Ready to update yours? // Click here.

Similarly to the Artist Page, you can have your label profile updated too. In this case, you’ll need your picture requirement for Tile Image (500×500). // If you’re interested in updating yours, click here.

Spotify for Artists

All artists who have access to their Spotify for Artists profile will automatically get the verified check on their artist page. Fan Insights are now Spotify for Artists and they’ve integrated everything into one platform. You can also manage your profile through Spotify for Artists.

Apple Music
  • Go to

  • Click Sign Up, and sign in with your Apple ID. — If you don’t have an Apple ID, you can create one at

  • Click Request Artist Access.

  • To ensure you claim the correct artist page, copy and paste your iTunes Store artist page link to search. If you do not have a link to your artist page, you can also search for your artist page by artist name in the search field.

  • Select one of your albums to verify you are claiming the correct page.

  • Choose your Role.

  • Fill out the requested application fields. — For faster verification, sign in to your social media, distributor, or Shazam for Artists accounts. The more information you are able to provide, the easier it will be to verify your relationship to the artist you are claiming.

Once your submission is approved you can log back in and start updating your profile!


Artist Images must be .jpg, .png or .jpeg files. The preferred format is 1080 x 720 with group members close together, alternatively, a square image can be used at a minimum of 1500 x 1500 pixels. To change your artist profile image, please contact your distributor with the picture in the format specified as well as your artist name as it appears on Tidal!

Deezer for Artists

In order to access your Deezer for Artists profile, follow these steps:

  • Create an account on our web portal via

  • Fill in the required application fields and connect your Facebook profile (the validation process may take a few days)

  • Download the app on your phone.

  • Sign in with your registered account.

Note: If you already have an existing account, you can download the app and start using it right away.

Once you’re in, you can update away.


You must have one of the following: a verified Twitter, Facebook or 1,000 followers on SoundCloud.

Updated: Feb 22

YouTube Expands Music Video Analytics for Artists

“Analytics for Artists, now in YouTube Studio, provides a new and improved view of an artist’s catalog on YouTube. Analytics for Artists will be available for all Official Artist Channels, and provide access to a unique set of features that will equip artists and their teams with the knowledge they need to make the most informed and strategic release plans.” YouTube for Artists

Here’s what’s new…

Total Reach // This function gives artists a snapshot of their songs’ impact on YouTube across all fan-uploaded clips, including lyrics videos, dance videos, covers, and more.

Song Detail // This new feature makes it easy for artists to see all of the videos that have been created for a specific song within their catalog.

Comprehensive and Actionable Data // With new and improved data, you get access to how your catalogue is distributed across the entire YouTube landscape and how your audience engages with it. That means impressions, clicks, demographics, retention and engagement data, all in real time.

Access to Real Time Insights // Now, in addition to desktop, artists can access these new insights on the YouTube Studio Mobile app, giving them data and real time updates wherever they are, whether they are on the road or in the studio.

Now, there’s no need to wait to make accurate and prompt decisions. It’s all at your fingertips.

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